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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

that design would help them stay competitive in the testing economic climate. Design effectiveness can ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

benefits are superior to the competition, then people buy our brands more often and we gain more market ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

on Monday (19 March) and will run on TV for three weeks. Exclusive content and competitions will break ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ...

Branding Agency of the Year: Interbrand

By Rachel Barnes, 13 December 11, 09:00

and held design competitions. 'There's a real credo of people development going through its business ...

Sponsorship Agency of the Year - Fast Track

By John Reynolds, 13 December 11, 09:00

, this annual multi-sport event for the UK's elite young athletes and the biggest integrated schools competition ... of competitive sporting opportunities in the UK'. Almost 1400 young athletes participated in the UK School ...

Media Agency of the Year and Grand Prix winner: PHD

By Nicola Clark, 13 December 11, 09:00

' approach seems particularly salient. The agency also maintained its competitive edge, clocking up more ...

Catch me if you can

By Philip Bordet-Stead, Design Bridge, 09 November 11, 12:00

call this competition, and competition is good, but brand-owners must evolve to protect their assets ... , embedding year-on-year gains and creating lasting opportunity to challenge the competition ...