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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

McDonald's to introduce Olympic happy meal promotion

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 09:29

and McDonald's ambassador, Dean Macey. The promotion will be supported by an online competition ...

Bulmers launches Perfect Pint AR activity

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 09:05

to scan the Bulmers QR codes to enter a daily competition to win 300 worth of gig and events tickets ... , hasn't perturbed Bulmers or caused it to change strategy. Turner said the competition made the cider ...

Thomas Cook to extend social media activity

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 10:20

activity after positive results from a current Facebook competition to win a £20,000 holiday. ... Three separate ads for Thomas Cook's London 2012 hotel packages, a competition and the different booking channels will air this week. The campaign features Joey Ramone's track, 'Wonderful World ... competition activity on Facebook has proved a "fertile area" for the brand. Johnson said social media was a ...

Tesco pushes 'home of gaming' positioning after Game collapse

By Matthew Chapman, 30 March 12, 01:20

grace comes after it failed to fend off growing competition from large supermarkets such as Tesco ...

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

browser, amid growing competition from Google's Chrome and Mozilla's Firefox. ... Chrome browser, we are in a much more competitive space than before . However, she added ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

on Monday (19 March) and will run on TV for three weeks. Exclusive content and competitions will break ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

activity, which comprises of a competition for consumers to win a 20,000 holiday. Consumers must upload a ...

LOCOG readies marketing push for unsold Olympic football tickets

By John Reynolds, 24 January 12, 08:30

around lacklustre sales of tickets for the Olympic football competition. ... after the draw for the competition. Matches are taking place in Glasgow, Newcastle, Coventry, Cardiff ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award ... artists and their fans, to engage and excite consumers around the competition." In September ...