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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

strategy MadeByPi LLP, HSBC student bursary competition MadeByPi LLP, first direct Lab, listening ...

Royal Mail control of direct mail prices worries DMA

By Daniel Farey-Jones, 21 October 11, 09:30

recognises that competition in principle brings substantial benefits, especially in terms of increasing pressure on Royal Mail to improve efficiency. "To enable End to End competition to take place in the UK, the Government needs to level the competitive landscape in terms of VAT immediately, as currently Royal Mail ...

THE TALENT REPORT: Marketers reveal the big issues with talent recruitment and retention

By Nicola Clark, 12 October 11, 12:00

more pro-active approach. "The war for top talent is increasingly competitive, and relying on fresh ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

and learn', giving them a 'competitive edge'. Alison Sudbury, brand manger at Yeo Valley, said ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

The Advertising Mail service has been introduced as a product designed to support direct mail. The service launched three weeks ago and its aim is to make direct mail more cost effective and competitive with other forms of advertising. Royal Mail claims that more than 14 million items have been posted since ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

these relative newcomers, in a highly competitive market, Hoban has set about positioning the brand as one ... to have had a change of heart - prompted, in part, by fierce competition. In March, Starbucks unveiled a ... device. A former marketing director at Harrods, he has a broad understanding of the competitive retail ...

Editor's Comment: Sky's the limit

By Gareth Jones, 06 December 10, 12:00

. The market for home services is lucrative and competition is hotting up. The AA recently expanded its ...

Editor's comment: Microsoft's controlling interest

By Gareth Jones, 03 November 10, 12:00

commands. However, competition - from Nintendo's market-leading Wii and Sony PlayStation's Move ...

Helen Edwards on Branding: A new consumer champion

By Helen Edwards, 26 October 10, 12:01

With the demise of Consumer Focus comes an opportunity for marketers to gain competitive edge. ... of their individual brands. The goal is a selfish one: to gain a competitive edge. The outcome is the one that derives naturally from competition and initiative: universal improvement, as others hasten to catch up ...

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

with products capable of engaging children in the face of competition from games consoles and other multimedia ... with projects such as the Nike GRID running competition, using London phone boxes to track participants ...