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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

. - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...

Tobacco branding ban debate: reaction from all sides

By Matthew Chapman, 13 April 12, 02:00

at the way of branding. "Branding on pack is about differentiating product and competition on the basis ... commoditised market place and that is typified by price competition. "It means there is a loss of incentive ...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

, it drives competition (thereby also driving down prices). It also subsidises the media and most services ... other product has to live or die by: whether it meets the consumer's needs better than the competition ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

benefits are superior to the competition, then people buy our brands more often and we gain more market ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

Revlon more than a mid-market brand, while also fighting competition from cheaper and premium rivals ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

By Kim Benjamin, 08 March 12, 01:30

competition on Facebook and an online advent calendar. Its new brand campaign aims to position the brand ...

Brands must meet the retail challenge

By Lynsey Barber, 29 February 12, 12:00

clear. Brands and retailers are negotiating competitive pricing strategies to reach those looking ...

RB takes to Facebook to sell Cillit Bang extension

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 10:10

that we can tailor the Facebook page and our offers and competitions quickly and precisely." The new product launch is being supported with digital activity across social media, using competitions and games ...