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O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

users to make simple payments and shop using their mobile device, putting itself in competition

MasterCard extends Champions League sponsorship

By Alex Brownsell, 13 February 12, 11:16

The payment company, which has sponsored the competition since 1994, has signed up as official partner until the end of the 2014-15 season. MasterCard said it would use the extended deal to place a ... week's Brit Awards, with a competition offering consumers the chance to duet with their favourite ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

, they are often just people that have been recruited by competitions and they aren't really engaged." Clara ...

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

the competition by drawing attention to what it considers to be its unique selling points. City Index ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

strategy MadeByPi LLP, HSBC student bursary competition MadeByPi LLP, first direct Lab, listening ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

of Newcastle United. It has also launched a competitive range of savings products that do not rely ...

MasterCard rolls out 'priceless' Brits competition

By Alex Brownsell, 10 January 12, 04:21

The 'Priceless Duet' campaign, which launched today (10 January), invites consumers to enter a competition with the winners performing with one of singer Labrinth, boyband JLS or this year's Choice Award ... artists and their fans, to engage and excite consumers around the competition." In September ...

Barclaycard teams up with celebrities for 'Easier' Christmas push

By Alex Brownsell, 02 December 11, 11:15

Alongside outdoor and print ads, the payment brand is rolling out a Facebook competition offering 24 experiences as prizes, such as pop star Olly Murs singing carols on consumers doorsteps. The online advent calendar, created by agencies Dare, Walker Media and Mission, can be found at www ...