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NBA gets serious about cracking UK
Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current and former NBA players are on the social-media site, and between league, team and player profiles, more than ...
The changing face of music tie-ups
to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...
We'll Call You - The Co-operative Food
Yes, I would like to enter so I can host a Jubilee party. Co-op Oh, there is a competition you ... of it to be honest with you. We do have competitions anyway, so if you tell us it is a competition we will find it on the website, that's no problem. The other competitions are under the 'what's hot' tab. Mktg OK great, I ...
Sector Insight: DIY retailing
. While competitive prices are important for DIY shoppers, it is location that they consider most ...
Olympics and Diamond Jubilee fuel UK's rise as design nation
that design would help them stay competitive in the testing economic climate. Design effectiveness can ...
Starbucks marketer Ian Cranna on changes at the coffee chain
. - Fend off increasing competition from McDonald's and the UK's biggest coffee chain, Costa. - Win ...
Marc Pritchard interview: How P&G 'cracked' social ROI
benefits are superior to the competition, then people buy our brands more often and we gain more market ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
Revlon more than a mid-market brand, while also fighting competition from cheaper and premium rivals ...
Brands must meet the retail challenge
clear. Brands and retailers are negotiating competitive pricing strategies to reach those looking ...
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