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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...

BMW unveils plans for floating Olympic showroom

By John Reynolds, 13 February 12, 09:17

BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics. The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre. The British architecture firm Serie won the competition ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

of speed and fierce competition of Formula 1 racing falls right at the heart of what our consumers ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

strategy MadeByPi LLP, HSBC student bursary competition MadeByPi LLP, first direct Lab, listening ...

Ford extends Champions League sponsorship

By John Reynolds, 08 December 11, 12:18

Ford has extended its sponsorship of Europe's top football competition through until June 2015. The car maker has been the official partner and official vehicle supplier to the UEFA Champions League for 20 years, making it the longest-standing UEFA sponsor. Stephen Odell, chairman and chief executive ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

for work that extends beyond merely running simplistic on-pack competitions offering a chance to win cars, holidays or cash. Their pitch is that their experience in dreaming up engaging competitions to stimulate ... is that they are all about messaging. Sales promotional skills lie in designing competitions, asking what would ...

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

's competition on the site. Moreover, a Facebook 'friend' can be anything from a distant acquaintance to a bosom ... 50,000 fans to its page by tying activity into TV ad campaigns and using competitions. 'We don ... deliver a similar result to sponsored stories with a competition mechanism. For instance, (the lure of) a ...

Mercedes targets younger audience with 'bold' online film

By Alex Brownsell, 11 November 11, 08:30

competition to win a C-Class coupe. The online film will be promoted via a TV, print, outdoor and social ...

Former C4 boss Andy Duncan takes up Camelot role

By Alex Brownsell, 03 October 11, 11:08

In the newly created role, Duncan will be responsible for managing The National Lottery, which now faces competition in the form of Richard Desmond s Health Lottery , which rolled out last month. He will report to Camelot group chief executive Dianne Thompson. Duncan, who joined HR Owen as chief executive ...