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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

of the other markets we operate in. We will undoubtedly have to stay competitive, but what is also clear ...

Pepsi releases limited-edition Michael Jackson cans for global push

By Loulla-Mae Eleftheriou-Smith, 03 May 12, 04:30

that launched in the US earlier this week. It will include competitions across each market that offer ...

Zizzi scouts young artists to help develop brand identity

By Kate Lloyd, 27 April 12, 10:14

Gondola Group-owned Zizzi is launching a plate-design competition fronted by artist Natasha Law ... with Vogue and Harrods, and will be judging the competition. Zizzi has gathered a pool of 50 young cooks, designers and musicians through similar competitions over the past three years, as part of an initiative ...