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Editor's Comment: Olympic sponsorship is a long-term game

By Noelle McElhatton, 14 March 12, 12:00

not involve the unpalatable practice of slowing the competition down with patent lawsuits (see 'Battle ...

European regulators urge Google to delay privacy policy over legal doubts

By Sarah Shearman, 29 February 12, 11:48

, which is facing probes by regulators on both sides of the Atlantic into claims that it is anti-competitive ...

Brands sought for £10m Olympic museum

By Ed Owen, 28 February 12, 09:09

and unforgettable sporting competition. "At their core they are about people. They can bring out the best ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

". The report highlighted the use of brand characters, animations, games, competitions, promotions, videos ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

strategy MadeByPi LLP, HSBC student bursary competition MadeByPi LLP, first direct Lab, listening ...

Alan Mitchell: Reinventing marketing - Government vs marketing's fault line

By Alan Mitchell, 23 November 11, 12:00

competition clashes with traditional marketing agendas of customer loyalty, persuasion and margin improvement ...

Ofgem calls for energy tariff reform as profits rocket

By Matthew Chapman, 14 October 11, 11:36

. Ofgem says the report does nothing to alter its findings in March, which concluded that competition ... means consumers no longer think the energy market is fully competitive. Buchanan said: "That is why a ... where consumers can have confidence that prices are set by effective competition. "With 200bn ...

Brand Republic to explore relationship between marketing and corporate affairs

08 September 11, 10:50

will receive copy of the results and be entered into a competition to win some fine wine. Brand MAX takes ...

RSA backs 'Big Society' volunteering initiative

By Gemma Charles, 13 July 11, 11:30

or running a sports competition. Prohibitive public liability insurance has reportedly proved a barrier ...

Royal Mail claims more than 14m items sent with DM support service

By Loulla-Mae Eleftheriou-Smith, 23 June 11, 10:07

The Advertising Mail service has been introduced as a product designed to support direct mail. The service launched three weeks ago and its aim is to make direct mail more cost effective and competitive with other forms of advertising. Royal Mail claims that more than 14 million items have been posted since ...