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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current and former NBA players are on the social-media site, and between league, team and player profiles, more than ...

Google's Schmidt says he 'disagrees' with EU competition concerns

By Sarah Shearman, 24 May 12, 11:35

presented by the European Commission this week, concerning what it sees as the search giant's anti-competitive ... president of the European Commission responsible for Competition Policy on Monday outlined four areas of concern relating to its search business. Almunia said "for the benefit of competition and innovation ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to discover the world's best unknown dancers, through a competition in which hopefuls created a 60-second ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

Ronaldo to star in Facebook challenge for Castrol documentary

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:30

will automatically be entered into a competition to challenge Ronaldo, giving them the power to choose which goals ...

Brand Health Check: YouView

By Kim Benjamin, 10 May 12, 12:00

increasingly competitive of late - Netflix recently started streaming films online in the UK, and last month ... and forth. It's an idea stuck in its own internal workings. Meanwhile, the competition has caught up ... natural extension of this. - Stop being protectionist - work with competition to the same end. - A ...

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

Tesco is in discussions with broadcasters about televising its Mum of the Year competition

Capital One in frame to become League Cup sponsor

By John Reynolds, 04 May 12, 10:19

awaiting a rubber stamp in the US. The US financial company is tipped to be the competition's title sponsor for next season's competition but it is not clear how long the deal will run for. Details ... has opted not to renew its 14-year association with the competition. Capital One is viewing the cup ...