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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

on other platforms.' Collaborative mindset Microsoft has had its fair share of competition wrangles ... than competition, and highlights the issues of data security and child safety online as key areas ... was 'not cut-throat enough' and better suited to marketing. Working in a competitive industry does not faze ...

Samsung launches social media hub for Olympics activity

By Sarah Shearman, 18 May 12, 01:42

and allows visitors to enter a competition to win tickets. The app serves users bespoke information based ...

The Myth of Work Life Balance

By Nicola Clark, 09 May 12, 01:00

less competitive lives. In Japan, the rise of the soushoku danshi (grass-eating boys) aka ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

-ment beyond core marketing messages or creative. The use of hashtags on Twitter or running competitions ... at the brand's heart, says Atkins. Engagement through competitions really lit up social activity in the research. Sweepstakes, most notably 'retweet to win' competitions produced significant spikes in mentions ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

to the intensely competitive nature of these markets. Finance brands have also been quicker to leverage ... the potential for growth and innovation lies in order to get the jump on the competition,' Smith says ...

Sainsbury's enters music download market

By Matthew Chapman, 03 May 12, 11:17

Sainsbury's has jumped into the increasingly competitive online music market by launching a music

O2 takes aim at PayPal with mobile payments service

By Sarah Shearman, 26 April 12, 09:18

users to make simple payments and shop using their mobile device, putting itself in competition

Samsung in search for Olympic bloggers

By Matthew Chapman, 02 April 12, 08:30

Samsung is opening a competition to select 100 bloggers around the world to cover the Olympics

VIDEO: Keeping up with 'consumer appetite' is key to Sony's mobile success, says Perron

By Ben Hall, 27 March 12, 12:00

Perron views "moving at the right pace" as an essential component to Sony Mobile's success in the space. "Competition is fierce out there. We need to make sure we are bringing our consumer offerings at an accelerated pace." "It was about voice in the 90s, SMS at the end of the 90s...[now] will be about ...

Microsoft plots fightback against Google Chrome with IE9 activity

By Sarah Shearman, 27 March 12, 08:30

browser, amid growing competition from Google's Chrome and Mozilla's Firefox. ... Chrome browser, we are in a much more competitive space than before . However, she added ...