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Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

brands is differentiated from each other and our competition that way we can put multiple properties ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

a snapshot of each city and encourage them to enter a competition to win a pair of tickets to each destination. KLM will open the draw for a new destination each month. In order to enter the competition ... . Winners will be announced at the end of every month, before the competition for the next destination ...

EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 08:30

viewing BA, Air France and KLM as the competition, the days of easyJet's ad clashes with Ryanair are over ... is still awful.' McCall's team now saves its energy for what she describes as the 'competitive battles ... ?' The journey ahead McCall's focus is firmly on how to keep the carrier competitive in an industry being ...

Eurostar stages one-day promotion to celebrate 100 days to Olympics

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 01:39

. Supporting social media activity will encourage consumers to enter a competition to win tickets for a one ...

Virgin Atlantic to appeal against BMI takeover

By Loulla-Mae Eleftheriou-Smith, 16 April 12, 01:08

in the space of 35 days will cause "serious competitive harm" to Heathrow airport. The EC's decision ... of bmi's former network. The remedies should be there to replicate the competition that bmi represented ... to become even more bloated. "Competition regulation should protect the customer from monopoly situations ...

Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

? I don't think it is a question of a competition, as one is six weeks before the other and both ...

Thomas Cook to extend social media activity

By Loulla-Mae Eleftheriou-Smith, 04 April 12, 10:20

activity after positive results from a current Facebook competition to win a £20,000 holiday. ... Three separate ads for Thomas Cook's London 2012 hotel packages, a competition and the different booking channels will air this week. The campaign features Joey Ramone's track, 'Wonderful World ... competition activity on Facebook has proved a "fertile area" for the brand. Johnson said social media was a ...

Thomas Cook fights back with major 'explore' campaign

By Loulla-Mae Eleftheriou-Smith, 08 March 12, 09:25

activity, which comprises of a competition for consumers to win a 20,000 holiday. Consumers must upload a ...

Branson seeks to block BMI takeover by IAG

By Loulla-Mae Eleftheriou-Smith, 17 February 12, 01:20

, Edinburgh and Manchester, become British Airways monopoly routes, while it claimed that competition would ... this move is clearly about knocking out the competition." If IAG buys BMI it will have 53% of slots ... was broken up and sold off for its Heathrow slots. "Heathrow has healthy competition with more than 80 ...