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Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
to the intensely competitive nature of these markets. Finance brands have also been quicker to leverage ... the potential for growth and innovation lies in order to get the jump on the competition,' Smith says ...
The Revolution Awards 2012 - winners in full
prestigious accolade. The app focused on the competitive banter of football fans by creating a live and social TV game experience. Xbox s European head of media Paul Evans beat off stiff competition to claim ... mobile iPhone application by Auto Trader UK Financial Services HSBC Student Bursary competition ...
Taming the data deluge
. 'Retailers that create competitive advantage are (also) careful about how often they communicate ...
Is marketing at a crossroads?
, to the Age of Advantage (2000-2010), when the smarter companies realised the genuine competitive advantage ...
Adwatch (Feb 29) top 20 recall: Virgin Media
to stay one step ahead of the competition. This ad is clear, engaging, survives repeat viewing and ...
The Social Monitor: Brands look for love in tough times
high levels of customer satisfaction, product praise and frequent giveaways and competitions ... to social was underlined by its recent launch on Google+ with a Valentine's competition. Lastminute ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
strategy MadeByPi LLP, HSBC student bursary competition MadeByPi LLP, first direct Lab, listening ...
Focus on the message, whatever the medium
definition in a crowded market; marketing messages and offers that beat the competition into second place ...
The DIY creative brands
competitive environment, the brand's main weapon is TV. Its creative strategy is simple: show the happy ...
Helen Edwards: Looking to boost the skills in your team? Think training before recuitment.
brand from launch in 1984 through to 2004, when it led its category but faced tough competition and hard ...
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