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Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

. Activity will include several online and social media competitions, with consumers encouraged to share ...

The Sun plans Euros and Olympics assault

By John Reynolds, 25 May 12, 12:14

the competition and News International has hired promotional staff to sell the paper during the tournament being ...

Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive ... The car maker is running a series of digital ads, created by Glue Isobar, which direct viewers to a realdeal86 website, where they can watch a video of the car in action and enter a competition to win one of 86 exclusive test drives. The teaser campaign comes ahead of the vehicle's summer launch ...

NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

Last week, the NBA became the first major sports league in the world to top 5m Twitter followers. That figure is testament to the popularity of the North American basketball competition: more than 350 current and former NBA players are on the social-media site, and between league, team and player profiles, more than ...

Arena Media nets global City Index account

By Nick Batten, 25 May 12, 10:30

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

Hunt lobbied Cameron on News Corp's behalf

By Maisie McCabe, 25 May 12, 09:35

saying whether it needs to go to the Competition Commission by 31 December. It would be totally wrong for the government to get involved in a competition issue which has to be decided at arms length. However, I do ...

Daily deal site DiscountVouchers.co.uk hires Rooster PR

By Sara Luker, 25 May 12, 09:04

, on average, 56 per cent on their purchases, or 375m. Competition is fierce however, with 70 active daily ...

Lobbyists hit out at Frederic Michel and Adam Smith over Leveson evidence

By Matt Cartmell, 25 May 12, 09:24

for competition and public interest referrals for both sides to play it straight and keep special advisers out ...

Co-op appoints Leo Burnett to £50m ad account

By Sara Kimberley, 25 May 12, 08:52

The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...