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Britvic repositions J2O in brand overhaul

By Loulla-Mae Eleftheriou-Smith, 23 May 12, 09:20

s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... remembered and is good, I don t think it s great (yet), nor do I think it will fundamentally change ... of the brand s former glory in a marketplace it can no longer dominate. Consumers are the savviest they ve ... . And then he s in real danger of extinction. Boom boom. Brand strategy verdict: 6 out of 10 Good ...

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ... . But now we communicate destination and service.' The second was that consumers now see 'that ... -led. I imagine easyjet's brand perception has been good for some time, most obviously because ...

Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

reduced its consumer marketing spend by 19% last year to 25.6m. ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

, or not-especially-good-looking, man. The target market gets its buzz from the supposed accessibility ... as artistically good nor as beautiful as other Lynx ads; the 'Angels will fall' work being an exceptional example ... Research UK The Good Agency/MediaCom 31 11= (13=) Sky Brothers Sisters ...

John Smith's creates responsible drinking campaign around Grand National

By Loulla-Mae Eleftheriou-Smith, 11 April 12, 12:11

John Smith's is launching a marketing campaign urging consumers to drink responsibly at the Grand

Plusnet drops Yorkshire from strapline

By Daniel Farey-Jones, 11 April 12, 07:30

Broadband provider Plusnet is changing its strapline from "good honest broadband from Yorkshire ... Despite the switch, the company is not moving its customer service operation from Yorkshire and will again feature straight-talking Northern character Joe and the Plusnet brass band in its next ad campaign. It first used "good honest broadband from Yorkshire" in 2010 after appointing Karmarama as its retained ...