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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... second. The growth of such sites has created not just a platform for consumers to display their status ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...

Pepsi Max unites football and music stars in Facebook app

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 09:06

to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

primary job is to understand your consumers better than your competitors do, and to focus everything ... for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... 'Consumer perception of brands and their credentials can be heightened through the right collaboration ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...

Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

. However, the UK is good at learning from these examples and using them to adopt an innovative approach ...

Media360: Virgin Media marketing chief on David Tennant signing

By Daniel Farey-Jones, 23 May 12, 12:45

"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... Talent'. "It has been a really good experience and we ll probably do some more of that," he said ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...