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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

Microsoft prepares MSN UK 'Best of now' campaign

By Sarah Shearman, 22 May 12, 08:30

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Chelsea Apps factory launches Tom Daley Dive game

By Nick Batten, 18 May 12, 04:58

of the best things about having a phone, and I jumped at the chance to create my own. There are no good diving ...

GM's Facebook strategy labelled 'shortsighted'

By Sarah Shearman, 16 May 12, 11:48

said that while it is important to invest in good content on Facebook, paid media helps promote ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

today, David James, marketing director of BT consumer, said that with so much activity around ... the brand through the activity, it will be marketing all of its consumer products, including BT Infinity ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

? When we launched [UK-targeted ad products] at the end of September we had a good variety of sectors ... . It is also about discovery on the platform. There is so much good content on the platform - promoted products allows them to cut through that and get in front of users and consumers in a more effective way. How ...

Facebook looks to boost payments revenue through new app store

By Sarah Shearman, 10 May 12, 11:00

The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...

Google showcases professional YouTube content

By Sarah Shearman, 09 May 12, 09:32

It is rolling out digital ads this week, followed by outdoor ads next Monday (14 May), to showcase the range of partners it has, as it seeks to convince consumers that it is a destination for premium content. The ads, created by Adam and Eve, feature images from shows including 'Top Gear', 'Skins', 'Sorted Food ...