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Everything Everywhere and Stagecoach trial mobile contactless fares
remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...
Pepsi Max unites football and music stars in Facebook app
to the crowd. As with the ad, the app features Harris's track, with the added function of consumers being ...
Jaguar steps up social media strategy to boost innovation
, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
. Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... and vice-president of consumer and online became redundant. Shortly after, Mikah Martin-Cruz, chief marketing officer for the consumer and online division, Alison Masters, central marketing group director ...
Malibu launches VIP-themed Facebook app as part of summer style activity
", attracting 12,000 target-consumers in London, Manchester and Birmingham. He said: "Malibutique serves as a ... target consumers" with content they "enjoy reading about and sharing." Pernod Ricard is looking ...
Vimto partners with Vevo to target teens
involved has not yet been named. The campaign will drive consumers to the Vimto Facebook page, where ...
Danone ramps up marketing for Evian and Volvic brands
. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ... of Evian's plans to increase its online presence. The site will be pushed to consumers through social media ... was filling a gap in the market, claiming that the drink would create a bridge for consumers to cross over ...
Microsoft prepares MSN UK 'Best of now' campaign
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
Dove seeks 'brand love' with strategic shift to Facebook
Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...
Xbox recruits Chelsea stars for Summer of Sport campaign
consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...
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