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Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... , consumers must become fans of the KLM Facebook page and answer one question about the short film on display ...

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers a subscription service that delivers three razor blade cartridges for £3 a month. ... Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

privacy seal is trusted by "millions of consumers worldwide as a sign of responsible privacy practices ... policies are not easily accessible to consumers" because of their length, which it found averaged 2 ... summary section of their policy providing high level disclosures for consumers to easily digest ...

Energy industry to increase transparency over best deals for customers

By Matthew Chapman, 11 April 12, 09:41

consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

Laithwaites Wine names ex-Lloyds man as marketing chief

By Loulla-Mae Eleftheriou-Smith, 05 April 12, 12:16

marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...

Taming the data deluge

By David Benady, 05 April 12, 09:00

Marketers and consumers struggle with the volume of data the world now generates. David Benady asks ... plans' are a good way for marketers to target resistant consumers. 'By understanding the predominant ... Data is inundating the economy, overwhelming consumers and businesses with swathes of information ... above the noise. Consumers have become reluctant to open the floodgates to receiving more irrelevant ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective socia...

O2 launches review ahead of customer experience revamp

By Matthew Chapman, 21 March 12, 09:22

O2 has appointed design agency Echo to ensure it improves the consumer's user experience while the agency has also been briefed with developing new products for O2 s range of mobile accessories. The move by O2 comes after Marketing revealed the telecoms giant was overhauling its customer service ...