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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ... year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ... businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

By Anna Richardson Taylor, 20 April 12, 12:00

certain subversiveness. 'British design is in good health,' says Silas Amos, creative director ... and Dyson, are driven by good design. Mini UK is owned by BMW, but nonetheless regarded as a British brand ... .' The importance of heritage and provenance, key consumer trends in the recession, still holds sway. Waitrose ...

Marketing Promotion: How ad clearance helps brands

By Chris Mundy, 17 April 12, 12:00

know that some people object to the principle of copy clearance, it's a very good performance. I ... of agencies feel turnaround times are good or excellent. However, it's true that it is the biggest area ...

Marc Pritchard interview: How P&G 'cracked' social ROI

By Noelle McElhatton, 28 March 12, 08:30

with this from a financial standpoint because you cannot do good things unless you do well [financially ... digital is a good return on investment that's the way we look at things. Back to top On speed ... to have skills in social, skills in search, skills in consumer understanding, design, advertising ...

Yazoo targets young men with £2m brand overhaul

By Loulla-Mae Eleftheriou-Smith, 15 March 12, 11:20

into people's offices to deliver a Yazoo milkshake and improve consumers afternoons. The activity runs under ... director, told Marketing he intends to bring an extra 300,000 target consumers of 16- to 34-year-old males ... s marketing activity has traditionally targeted children but, "young adult males are the biggest consumers ...

Marketing Cover Story: Have consumers had their fill of content?

22 February 12, 08:00

RKCR/Y&R copywriter Adrian Lim, art director Steve Williams, and typographer Jason Hyde talk us through this week's (22 February) Marketing cover image

Unilever adopts new global digital strategy for Sure

By Loulla-Mae Eleftheriou-Smith and Sarah Shearman, 21 February 12, 08:30

The multinational has appointed digital agency R/GA to handle global campaigns for Sure, known as Degree in the US and Canada, and Rexona in most other markets. The agency will aim to drive a new model of consumer engagement for the brand. Unilever currently produces digital activity for Sure on a ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

things very differently. 'If a client can do as good a job without an agency, they shouldn't use one ... came to Specsavers with quite a good understanding of how they worked, or didn't. Setting up what ... at home here, because it's pretty well what you would expect to find in any good agency. There are 40 ...