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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood's in recipes. The brand has launched a Facebook campaign, created by Elvis, that gives consumers the chance to win one of four street parties. Consumers enter the competition by uploading photos of their own ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ... . He added that initial Visit-England research found 56% of consumers that saw the ad would be more ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

, offering consumers "insider tips" about activities in London.

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

consumers a subscription service that delivers three razor blade cartridges for £3 a month. ... Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...

LG seeks 3D TV boost with strategy shift

By Matthew Chapman, 01 May 12, 08:30

. George Mead, head of consumer marketing for home entertainment at LG, said the brand spent 95% of [its ... because there s lots of consumer confusion in terms of what Smart TV and 3D give to consumers ... the cinema home to consumers living rooms by highlighting the screen design of its LM series, highlighted ...

Unilever rolls out £2m Comfort Exhilarations campaign

By Loulla-Mae Eleftheriou-Smith, 30 April 12, 01:15

consumers to the brand through the ad, while encouraging existing consumers to trade up within the category. The packaging features a 'dosing cap', which aims to guide consumers to use the correct amount of the product and water during the washing cycle, reducing consumer waste. The feature is in-line with Unilever ...

Flybe scraps up-scaled booking fees as part of repositioning

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 09:12

told Marketing that the brand is improving the travel and booking experience for consumers by scrapping ... "transparent and upfront" brand, as Flybe looks to distance itself from consumers' negative perceptions ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

difference" , and to result in consumers having a better understanding of the diversity of Unilever's product ... the development process of its products, from the sourcing of raw materials, through to consumers' use of products ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter ... The trial is part of the airline's "Fandistribution" programme that rewards consumers ... digital marketing campaign created by Albion, which includes an interactive element allowing consumers ... Animal. Consumers that register for the trial on airnewzealand.fandistribution.com can earn cashback ...