Search Results for: Consumer Goods
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Jaguar steps up social media strategy to boost innovation
, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...
Chelsea Apps factory launches Tom Daley Dive game
of the best things about having a phone, and I jumped at the chance to create my own. There are no good diving ...
RIM names new CMO to 'sharpen focus'
of commercial strategy for Vodafone Group and executive vice-president of brand and consumer marketing ...
Vodafone to buy Cable & Wireless for £1bn
for Vodafone, as the telecoms company moves to grow its corporate business at a time of weak consumer growth ...
IAG forced to take on bmi baby as airline takeover completes
, hosting a live question and answer session for bloggers, consumers and journalists with its managing ...
L'Oréal hires former BK marketer Power
relationships with consumers by offering them rewards. The L Or al Insider scheme encouraged people to open ...
Laithwaites Wine names ex-Lloyds man as marketing chief
marketing and in-store events to communicate with consumers, but the new appointment is understood to signal ...
Carlsberg targets 'beer-haters' with Copenhagen lager
. It is not the first time Carlsberg has attempted to grow its female consumer base. In 2010 it launched alcoholic fruit ...
Virgin Group appoints Yahoo! marketer to European role
! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...
NSPCC names Mike Parker as marketing chief
fundraising director to lead its consumer-facing marketing activity. ... moved away from campaigns based on shock tactics to encourage consumers to engage with the brand. ...
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