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M&S profits drop for first time in three years

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ... by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...

HP prepares to cut up to 30,000 jobs

By Matthew Chapman, 18 May 12, 08:58

leader in the UK in terms of PC sales but is suffering globally as consumers turn away from PCs to tablets. It is understood HP is gearing up for a re-entry to the consumer tablet market later ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ... using predicted consumer behaviour, and the Hindsight team assessing how they (would have) performed ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... remembered and is good, I don t think it s great (yet), nor do I think it will fundamentally change ... of the brand s former glory in a marketplace it can no longer dominate. Consumers are the savviest they ve ... . And then he s in real danger of extinction. Boom boom. Brand strategy verdict: 6 out of 10 Good ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

germs. High penetration. Good news to some extent, but means limited chance of attracting new ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

Skip to table How do you brand lettuce leaves? On the face of it, it seems quite difficult to create a brand strategy for a category that doesn t feel there s room for a brand at all. The branded lettuce leaf sector isn t exactly bursting with choice for the consumer and will they buy the notion of a ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

By Loulla-Mae Eleftheriou-Smith, 08 May 12, 12:12

) that the deal showed an "ongoing support" from the its lenders. He said: "We continue to make good progress ...

Waitrose matches Tesco prices as Morrisons' growth slows

By Daniel Farey-Jones, 03 May 12, 09:21

The premium supermarket has opted to offer customers better value by pegging all branded goods prices, rather than just those on a selection of 1,000 products, to the sector leader. It started to match Tesco's prices on branded products in September 2010 , which it has said would cost it between 20 ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...