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Media360: John Lewis marketer Craig Inglis on surprising consumers

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

LG Mobile targets style-conscious consumers

By Matthew Chapman, 03 May 12, 01:40

LG Mobile is focusing on style-conscious consumers who want to either upgrade or migrate ... The South Korean electronics giant is running a 4m integrated marketing campaign that features the "Lifes good when " tagline, which will showcase standout features of the brand's L-Series smartphones. Steve Gater, consumer electronics consumer marketing director, said: "There is a space in the market ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...

Unilever's Paul Polman claims marketers 'rapidly losing ground' to consumers

By Rachel Barnes, 01 May 12, 08:30

industry, arguing that marketers have fallen behind consumers. ... of marketers was to stay ahead of the consumer, identify trends, anticipate consumer needs and deliver products and services that grew profits. We did that fairly well. Today, we are rapidly losing ground. The consumer is often ahead of us. They are developing markets at an accelerated pace. At a time when consumer ...

'Flawsome' brands will win battle for consumers' hearts

By Nicola Clark, 20 April 12, 12:00

Consumer expectations that companies should behave in a human way are growing. So brands would do ... could have done to stop this type of action.' Consumers aren't stupid; they know that a perfect day or experience cannot be guaranteed. According to research from Trendwatching.com, consumers not only recognise ... that this extends to how consumers view brands. It suggests that people will embrace brands that are 'Flawsome'; a ...

Air New Zealand gives consumers cashback for social media plugs

By Loulla-Mae Eleftheriou-Smith, 18 April 12, 09:12

Air New Zealand is giving UK consumers the opportunity to earn £50 cashback for every Twitter ... The trial is part of the airline's "Fandistribution" programme that rewards consumers ... digital marketing campaign created by Albion, which includes an interactive element allowing consumers ... Animal. Consumers that register for the trial on airnewzealand.fandistribution.com can earn cashback ...

Morrisons eyes Sainsbury's 30-year 'Good food' strapline

By Rachel Barnes, 03 April 12, 08:30

Sainsbury's former 'Good food costs less' strapline. ... registered two variations of the trademark Morrisons. Making good food cost less and a second referring ... source close to the retailer said several slogans were under consideration, with Making good food cost ... , ran until 1991. Asda used the line Good food costs less at Asda in a Christmas campaign in 2009. ...

HTC places marketing in hands of consumers

By Matthew Chapman, 30 March 12, 11:07

HTC is putting its marketing in the hands of its customers as part of a major global campaign to refocus the brand's strategy following plunging sales.

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

The idea of making boring data fun may appeal to brands, but it is flawed. John V Willshere argues that capturing the data in something people already love is the best way to create an effective socia...

Alan Mitchell: Advertisers, face it, your consumers hate you

By Alan Mitchell, 29 March 12, 01:00

as consumers have fallen out of love with advertising. How can the sector demonstrate its value to society ... website. It is all well and good to talk about the ability of consumers to read a blog, or about ... , the innovation consultancy, brought brand managers and consumers together in a recent forum, it was surprised by the 'them and us' mentality that emerged. 'There is quite an antagonistic culture. Consumers are ready ...