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Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

consumers do. ... One of the most profound differences between the act of consuming a brand and the task ... barrier, as well as offering a view. Desensitised from the rawness of consumer experiences, we create a ... on the brand again the way your consumers do. Get intimate. Get physical. Get real. Helen Edwards has a ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

By Matthew Chapman, 16 May 12, 08:00

The betting and gaming firm is aiming to improve the targeting of its email and mobile communications by hiring consumer insight firm Sky IQ. Ladbrokes will task Sky IQ with working across all its offerings, including sports betting, casino games, poker, bingo and games products such as 'Deal or No Deal ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ... using predicted consumer behaviour, and the Hindsight team assessing how they (would have) performed ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

BT enlists Tom Jones to perform free Olympics gig

By Sarah Shearman, 15 May 12, 02:35

today, David James, marketing director of BT consumer, said that with so much activity around ... the brand through the activity, it will be marketing all of its consumer products, including BT Infinity ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Birds Eye's Polar Bear campaign is good not great ... remembered and is good, I don t think it s great (yet), nor do I think it will fundamentally change ... of the brand s former glory in a marketplace it can no longer dominate. Consumers are the savviest they ve ... . And then he s in real danger of extinction. Boom boom. Brand strategy verdict: 6 out of 10 Good ...

Q&A: Tony Wang, general manager Twitter UK

By Sarah Shearman, 15 May 12, 11:00

? When we launched [UK-targeted ad products] at the end of September we had a good variety of sectors ... . It is also about discovery on the platform. There is so much good content on the platform - promoted products allows them to cut through that and get in front of users and consumers in a more effective way. How ...

Groupon nearly in the black as it cuts losses by 96%

By Sarah Shearman, 15 May 12, 09:15

also attributed its growth to technology innovations, greater consumer and merchant satisfaction ... down. The agreement came after a three-month investigation following complaints from consumers and a ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . It will also continue to allow consumers to ask questions of the company. The portal will be promoted ... criticism centred on the wisdom of allowing consumers to ask questions such as: Do your burgers contain ...