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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

primary job is to understand your consumers better than your competitors do, and to focus everything ... for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

. New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ... : "Design has an increasingly vital and integral role to play in helping marketers meet consumers ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics, the "westernisation " of consumption progresses apace, with millions of aspirational consumers gagging for non ... tampering with successful marketing strategies is risky. And do British consumers really care about ...

Marketing guru: 'Consider restructuring into Foresight, Activation and Hindsight teams'

By Will Harris, 16 May 12, 12:00

and deals with the nitty-gritty of creating consumer campaigns, buying space in media or even managing ... using predicted consumer behaviour, and the Hindsight team assessing how they (would have) performed ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...

Third of top 50 websites automatically share user data with third parties

By Daniel Farey-Jones, 18 April 12, 12:03

privacy seal is trusted by "millions of consumers worldwide as a sign of responsible privacy practices ... policies are not easily accessible to consumers" because of their length, which it found averaged 2 ... summary section of their policy providing high level disclosures for consumers to easily digest ...

Virgin Group appoints Yahoo! marketer to European role

By Sarah Shearman, 27 March 12, 08:30

! six years ago as consumer marketing director for Europe. Prior to this, he worked at Vodafone for six ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

and the resulting 'conflicted' consumer. ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both ... , who led the cover creation team, said: It s tough in the middle. During the downturn, consumers have ...