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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Fernando Machado, global brand development vice-president, Dove Skin, said the social-media network is key to engaging with consumers one-on-one, despite the difficulty in measuring ROI. He said: "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

By Loulla-Mae Eleftheriou-Smith, 11 May 12, 11:55

the "Make mine milk" campaign to encourage consumers to drink low-fat milk. ... , supported by digital and press activity, with the strapline: "You know what's good for you." Jones ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ... year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

germs. High penetration. Good news to some extent, but means limited chance of attracting new ...

Editor's Comment: Unilever's Paul Polman: a CEO worth every penny

By Noelle McElhatton, Noelle.McElhatton@haymarket.com, 09 May 12, 12:00

that brands should succeed only if they are a force for good. He's credible, too, when he rues the prospect ... the best schools, are unfamiliar with consumer hardship. So, Unilever shareholders, take note: as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...

Boots revamps pharmacies to reflect specialities

By Matthew Chapman, 04 May 12, 01:20

The let s feel good together positioning will involve a new iconographic design that shows off the different specialist services provided in store. Peter Bainbridge, director of pharmacy at Boots UK, said the changes are being accelerated by the new health and social care bill coming into force next year, which ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...