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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Amex rolls out first SMS-interactive billboard

By Alex Brownsell, 08 May 12, 11:45

, offering consumers "insider tips" about activities in London.

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

as NFC rolls out. Do you think consumer fears of NFC are well grounded? The fact that you re ... roll out too. People are [already] trialling small payments. Everyone s waiting for that consumer ... thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

comments from consumers, but how should marketers react? ... reactions from consumers, often in the form of vitriolic criticism. Last week, a flurry of negative comments ... -target consumers as well.' However, if the groundswell of opinion moves decisively against an ad, the marketer ... reach the hundreds,' adds Peake. 'However, consumers have a right to tweet and as a listening brand ...