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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

with consumers through their passion for music has long been a sweet spot for marketers, with the medium enabling ... to winning over customers. With so much music now being consumed via digital channels such as Spotify ... 'Consumer perception of brands and their credentials can be heightened through the right collaboration ...

Brand Manager of the Week: Malcolm Parkinson

23 May 12, 12:00

Describe yourself in three words. Intelligent, bold and charismatic How would you define marketing? Working out what the consumer wants, then giving it to them. What would you be if you weren't a brand manager? Pilot. What advice would you give someone starting their marketing ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics, the "westernisation " of consumption progresses apace, with millions of aspirational consumers gagging for non ... tampering with successful marketing strategies is risky. And do British consumers really care about ...

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

with a good proposition about our organisation,' explains Hutchinson. 'We need to find out how they tick ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

consumers do. ... One of the most profound differences between the act of consuming a brand and the task ... barrier, as well as offering a view. Desensitised from the rawness of consumer experiences, we create a ... on the brand again the way your consumers do. Get intimate. Get physical. Get real. Helen Edwards has a ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ... year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... brands and connections with consumers. These are long-term investments, and any time we have been guilty ...

Helen Edwards: How Samsung trumped Nokia

By Helen Edwards, PPA, Business columnist of the year, 09 May 12, 11:00

The marketing class of the future will learn how Samsung's grasp of technology and consumer desires ... be in understanding that consumers end up wanting the same good things, even though their circumstances might ... of consumers in its big, developing-world markets, Samsung took the opposite view, wor-king to price its range ...