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Jaguar steps up social media strategy to boost innovation

By Sarah Shearman, 24 May 12, 01:00

, aimed at "contemporary and open-minded, sophisticated and daring" consumers. The appointment comes ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

manufacturing in Sunderland and design in West London, is a factor more consumers now care about. 'We ... ' products such as the GTR and Leaf electric vehicle. We've also created some flipping good marketing ... , with 25% of media spend going on digital channels, and we've done some pretty good experiential work ...

Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

, Birmingham s Bullring and London s Westfield. Consumers will be encouraged to visit a dedicated YouTube ...

VIDEO: "Always look with the customer's eyes" says Moll, Honda UK

By Georgina Brazier, 10 April 12, 09:41

In answer to Marketing's quick- fire questions, Moll said "Don't procrastinate, planning's good but actions are critical and actually you need results, not theories." Offering his advice to those starting out in the marketing industry, he added that in order to be successful, a candidate needs ...

Honda UK chief Martin Moll on boosting lacklustre sales

By Alex Brownsell, 05 April 12, 10:00

different consumers: its mopeds are aimed at teenagers, while passenger cars tend to be owned by those aged ... sense of individuality.' Targeting engagement Yet, rather than merely targeting passive consumers ... , is part of the reason I'm with them. That has value for me. Because the service is good and courteous ...

VW delays Beetle campaign due to production difficulties

By Alex Brownsell, 03 April 12, 08:30

. The ads use the line They say if you are good in one life, you are rewarded in the next . According ...

ISBA Conference: President spotlights online behavioural ads debate

By Daniel Farey-Jones, 21 March 12, 09:56

in London. "It's about balancing concerns around privacy against our ability to enhance the consumer experience and build e-commerce," he said. "Our default position is that consumers should have the right ... to ensure transparency of the data that's being collected and that consumers feel confident about ...

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

and the resulting 'conflicted' consumer. ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both ... , who led the cover creation team, said: It s tough in the middle. During the downturn, consumers have ...