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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...

Sector Insight: Childrenswear

By Jane Bainbridge, 02 May 12, 08:00

thirds of 7-12 year olds think it s important to look good. Source: Mintel Retailers at which ... Kiddicare offers clothes among its wider range of goods and is looking at adding bricks-and-mortar stores ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Adidas invites Brits to 'take the stage' in biggest-ever UK campaign

By Alex Brownsell, 10 April 12, 10:01

and encouraging UK consumers to 'Take The Stage' in 2012.

Engine Group does 'pop art' cover for this week's Marketing

By Noelle McElhatton, 20 March 12, 08:30

and the resulting 'conflicted' consumer. ... The feature, published on 21 March, details how the rise of the conflicted consumer is having a particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both ... , who led the cover creation team, said: It s tough in the middle. During the downturn, consumers have ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

as they move to reach the growing number of consumers using mobile devices to interact online, according ... of apps and social media, the availability of cheaper data packages, and more consumers using their mobile ... . According to the IAB, this leap is driven by the rapid growth in m-commerce. It claims 24% of consumers ... " as it seeks more ways to engage with consumers on the move. "As the penetration of smartphones continues ...