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Apple cements most valuable brand status as UK's giants slide

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Subway out-muscles McDonald's on Facebook

By Gemma Charles, 21 May 12, 08:30

After just a year in operation, Subway s fanbase has reached 245,231 while the UK McDonald s page stands at 231,089. It also has higher levels of engagement than the burger giant which, according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Female marketers make their mark on Power 100

By Nicola Clark, 17 May 12, 01:00

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

McDonald's launches content portal in latest phase of UK 'McMakeover'

By John Reynolds, 15 May 12, 08:30

McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds ... as 24 consecutive quarters of growth in the UK, McDonald s claims consumer perceptions of the brand have ... . It will also continue to allow consumers to ask questions of the company. The portal will be promoted ... criticism centred on the wisdom of allowing consumers to ask questions such as: Do your burgers contain ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

the average Happy Meal consumed in the UK last year contained 50% less salt, 21% less saturated fat, and 31 ...

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

in authority do not understand them, according to McCann London's head of consumer trends and insight, Dean ... hand-in-hand, but the execution has to be good and original.' Adidas' latest work is a prime example ... this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks Via, the company's instant-coffee brand, is there for the consumer who wants quality coffee ... to gain greater traction, Starbucks developed an app that allows consumers to pay using their smartphones ... conversations with consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of ...

L'Oréal hires former BK marketer Power

By John Reynolds, 17 April 12, 08:30

relationships with consumers by offering them rewards. The L Or al Insider scheme encouraged people to open ...

Medical body calls for Olympic ban on Coke and McDonald's

By Daniel Farey-Jones, 16 April 12, 09:43

the Games and believe we have a valid role to play." "We offer consumers a wide range of drinks and sizes and provide the nutritional information to enable our consumers to make informed choices. "At London 2012 ...