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Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

consumers in Europe, the Middle East and Africa to take part. The push will also include videos starring ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

By Noelle McElhatton, 22 May 12, 08:00

behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ... . He added that initial Visit-England research found 56% of consumers that saw the ad would be more ...

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

brightcove.createExperiences(); The campaign will be spearheaded by a television spot starring Lumley and is designed to change consumer's behaviour and encourage customers to recycle unwanted clothing. At the event in East London, Sharp told ...

Charities should share tax burden

By Helen Edwards, PPA Business columnist of the year, 25 April 12, 12:00

in the developing world, and your loved one would open a fun card celebrating the good deed. It captured ... , but also a means of projecting self. Giving is consuming. It is a consumption choice, however, with a ...

Energy industry to increase transparency over best deals for customers

By Matthew Chapman, 11 April 12, 09:41

consumers can scan with smartphones in order to get quotes instantly and switch to the tariff or supplier ...

The Government Communication Centre: life after the COI

By Gemma Charles, 05 April 12, 08:00

CLICK HERE FOR THE BIG DEBATE: 'GOVERNMENT ADVERTISING SAVES THE COUNTRY MONEY' It has been a long goodbye, but last week the COI shut its doors for good. Its demise is well-documented; once the coalition government was installed, adspend - which had soared under Labour - was slashed in line with its ...

Helen Edwards: David Cameron is wrong to put price on binge drinking

By Helen Edwards, PPA, Business columnist of the year, 04 April 12, 08:00

with the drinks industry for good measure. Worse, it may not work - for no sooner does the PM abandon one ... toward certain consumption activities 'differed greatly' by ethnic group. More recent consumer research has focused on the hedonic trade-off - how, when and why consumers might trade functional ...