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Brand builder: Under Armour

By Kim Benjamin, 24 May 12, 12:00

and media pushes and target younger consumers. - Adopt aggressive football-boot seeding - it worked ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

By Daniel Farey-Jones, 23 May 12, 08:30

." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... retailer of Apple products, they tell us nothing," he said. "We will not know very much until consumers ...

M&S profits drop for first time in three years

By Matthew Chapman, 22 May 12, 09:05

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... . It has admitted its offer in its Good tier of clothing was not strong enough and added ... by Joanna Lumley, which is encouraging consumers to recycle old clothes when buying new clothes. Marc ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

the introduction of austerity and a wave budget cutting. Two years later, consumers are used to living on a ... have helped to facilitate this kind of behaviour, and consumers are now making much more informed ... of branded goods two years ago made sense. But there isn t anything of difference or value with Simply M S ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

relationships, working with them on promotions and how we range stuff, looking after the marketing, consumer PR ... briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ... come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ...

Tesco extends branded portfolio content with TV plans

By Matthew Chapman, 09 May 12, 08:30

is the UK s most-read consumer/lifestyle magazine, with more than 7m readers. ...

MasterCard unveils PayPass digital wallet

By Alex Brownsell, 08 May 12, 09:34

MasterCard is to launch a new digital wallet service, which it claims will offer consumers ... situation with digital wallets can be confusing for consumers, with lots of cards and mechanisms, and so we ...