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Media360: Virgin Media marketing chief on David Tennant signing

"We knew he'd be good but we didn't know quite how good," Gilbert said of the former 'Doctor Who' actor, who has appeared in three ads for the brand since the end of March . "Millward Brown tell us ... Talent'. "It has been a really good experience and we ll probably do some more of that," he said ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

time to come. They ve got a good, relatively simple model that seems to have captured the world ...

Brand Health Check: Vertu

By Kim Benjamin, 17 May 12, 12:30

, the market is shifting. Convergence is key and the iPhone is king. Even luxury consumers ignore size and call-quality in favour of features and function. Text has replaced voice and consumers expect annual upgrades. REMEDY ... . It doesn't need to be better than Apple, HTC, BlackBerry et al, but it does need to be as good ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

marketing and consumer director, said: "Priority Moments is all about creating great experiences and adding ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

as NFC rolls out. Do you think consumer fears of NFC are well grounded? The fact that you re ... roll out too. People are [already] trialling small payments. Everyone s waiting for that consumer ... thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...

Vodafone to buy Cable & Wireless for £1bn

By Matthew Chapman, 23 April 12, 01:55

for Vodafone, as the telecoms company moves to grow its corporate business at a time of weak consumer growth ...

HomeServe fined £750,000 by Ofcom for silent calls

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 08:50

excessive silent and abandoned calls to UK consumers. ... to reduce harm to consumers caused through silent and abandoned calls. HomeServe made an estimated 14 ... of abandoned calls that companies can make to consumers, while it prohibits companies from making repeat calls ... , consumer group director at Ofcom, said: "Our rules are there to prevent consumers suffering annoyance ...