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Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...

Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

is the Sheraton consumer profile and how do you communicate to your customers? We call them the social ... . For consumers, the most important part of the stay is still the guestroom, and the most important part ... consumers want to work out, some want to hit the bar; others want to just socialise or dine. We focused ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad ... . He added that initial Visit-England research found 56% of consumers that saw the ad would be more ...

Heathrow launches campaign reassuring passengers of smooth Olympic run

By Loulla-Mae Eleftheriou-Smith, 14 May 12, 12:55

consumers it is ready for the "unique operational challenge" posed by the Olympics.

Industry view: Is easyJet's marketing makeover working?

By Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 12, 09:00

upgraded itself. By offering consumers value-added choices that help you to enhance an already good service ... . But now we communicate destination and service.' The second was that consumers now see 'that ... -led. I imagine easyjet's brand perception has been good for some time, most obviously because ...

Tourism minister defends VisitEngland campaign against industry biteback

By Loulla-Mae Eleftheriou-Smith, 10 May 12, 02:00

The 5m 'Holidays at home are great' campaign launched in March this year featured British celebrities Stephen Fry, Rupert Grint, Julie Walters and Michelle Dockery to encourage UK consumers to holiday at home, in its biggest push to date. Audience members at today's ABTA Travel Matters conference ...

TUI Travel reports £367m first-half loses as Thomas Cook seals financing deal

By Loulla-Mae Eleftheriou-Smith, 08 May 12, 12:12

) that the deal showed an "ongoing support" from the its lenders. He said: "We continue to make good progress ...

KLM launches nine-month Facebook initiative

By Loulla-Mae Eleftheriou-Smith, 04 May 12, 10:00

KLM Royal Dutch Airlines has created a nine-month Facebook campaign targeting its UK consumer base ... , consumers must become fans of the KLM Facebook page and answer one question about the short film on display ...