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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

primary job is to understand your consumers better than your competitors do, and to focus everything ... for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... consumers two or three times a year, to talk about the brand. Next on the to-do list is acting as a ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

. However, the UK is good at learning from these examples and using them to adopt an innovative approach ...

New look for Marketing Design Awards

By Kim Benjamin, 23 May 12, 10:15

. New for this year, the Consumer Award for design will be judged by a diverse, impartial consumer panel ... : "Design has an increasingly vital and integral role to play in helping marketers meet consumers ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

on interviews with over 2 million consumers globally with data on companies financial and business performance ... exists in Europe the fundamental problem for them is you ve seen consumers trying to cut back a bit ... markets, it s also utilising technology the internet and social media - to very good effect. "The ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

17 May 12, 01:00

will become the powerhouse of the global economy must be a good thing. Notwithstanding their politics, the "westernisation " of consumption progresses apace, with millions of aspirational consumers gagging for non ... tampering with successful marketing strategies is risky. And do British consumers really care about ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

marketers. On the basis of this list, the industry, we can safely say, is in good hands. Noelle ...

Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

? Olander: When we repositioned (our investment in technology) as a consumer benefit powered by technology ... consumer and it becomes about demand-creation, which is a completely different approach. If you want to be relevant in young consumers' lives and you don't understand the power and role technology plays ...

Nike marketing boss attacks 'old' approach to social-media

By Nicola Clark, 09 May 12, 08:30

such as Nike+. According to Olander, "once you have established a direct relationship with a consumer, you don ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

By Andrew McGuinness, founding partner at Beattie McGuinness Bungay, 08 May 12, 09:00

. It s like good people, transport or finance. Take it away or fail to invest and businesses suffer ... businesses we all lose. Agencies, media and brands alike, and that's before we even think about the consumer ...

Save the planet marketing 'won't change consumer behaviour'

By Gemma Charles, 03 May 12, 08:30

Friendly' drive, will fall foul of consumer complacency, according to new research. ... The study, by social enterprise Behaviour Change, looked at the current state of green consumer ... now mainstream, sustainable living as a whole remained low on consumers' priorities. On transport ... numerous instances of over-claiming on green behaviour, suggesting that in many cases, consumers wrongly ...