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Tesco readies Clubcard scheme for web revamp

By Rachel Barnes, 26 October 10, 09:03

the change would give consumers 'simpler access and greater choice'. Alison Wright, senior marketing ...

Kantar releases grocery data app

By Jacob Mathias, 10 August 10, 03:11

Consumer data provider Kantar Worldpanel has released its first iPhone app, which provides the most ... research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...

BT and Talk Talk partner for Digital Economy Act High Court challenge

By Mark Banham, 08 July 10, 12:45

of consumers and ISPs and will continue to work on implementing them." ...

Asda acquires Netto UK stores

By Ben Bold, 27 May 10, 11:02

's commitment to its smaller stores division." The acquisition is good news for the UK's jobs market, as Asda ... , which has been trading in the UK since 1990, had a 0.7% share of consumer spending at British grocers ...

Special Report: Affiliate Marketing - Battle of the brands

By Kim Benjamin, 13 May 10, 12:00

consumers, who are spoilt for choice in the sector, into customers. ... For most people, buying a new mobile phone ultimately comes down to price, but consumers also consider the type of handset and whether they want to be on a contract or pay-as-you-go. It's little ... channels. The growth of smartphones, however, may prompt consumers to focus more on product selection than ...

Future TV: Telly's vision

By Adam Woods, 13 May 10, 12:00

, but as the return path opens up, the implications of targeted TV ads, good and bad, are huge. As consumers ... to the internet, consumers have proved their enthusiasm for an immersive, personalised experience ... into the next generation of Sky boxes, for instance." Already beginning to embed itself in consumer devices ...

Masterclass: Personalised ads

By David Tiltman, 13 May 10, 12:00

half of consumers would be willing to click on more online ads if they were targeted to their needs (this figure rises to 75 per cent for teenagers). But only 20 per cent of consumers were comfortable ... , there is only so far you can refine." Bearing in mind consumer concerns over data privacy, brands must also ...

Digital Work: From brief to browser

13 May 10, 12:00

, rewarding and social experience to Monopoly's target audience of 12 to 17 year-old consumers. Pitch ... to foster a community of interest around Monopoly City Streets, and consumers were encouraged to vote ... spanning Monopoly fan blogs and social networking sites, telling relevant consumers that they would soon ...

Reinventing marketing: Behavioural economics will shake marketing to the core

By Alan Mitchell, 12 May 10, 12:00

, and treat brands as basically a sort of rational legal contract. The brand makes a promise, the consumer buys it, the brand keeps it, so the consumer is satisfied and buys again. The second great theory of branding grew from marketers' realisation that very few consumers behave in the ways predicted ...

Andrew Walmsley on Digital: Why old and new don't mix

By Andrew Walmsley, 12 May 10, 12:00

. For them, their business is no longer about finding smart solutions to consumer challenges ... - the infamous CDOs that bundled together good and toxic debt, and sold them on to investors who were unable ... institutions to sell securities to global investors that were based on home loans taken out by US consumers ...