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Kellogg's Rice Krispies Squares launches 3D ad

By John Reynolds, 25 May 12, 03:55

that by the end of cinema ad, consumers will be able to taste the flavour of the Rocky Road in their mouth through ...

Absolute Radio nets Currys and PC World football deal

By Daniel Farey-Jones, 25 May 12, 01:16

. Activity will include several online and social media competitions, with consumers encouraged to share ...

Heathrow creates 'royal runway' for Diamond Jubilee

By Loulla-Mae Eleftheriou-Smith, 25 May 12, 12:25

will be collected from consumers to be sent to the Queen. The activity comes amid a Heathrow marketing campaign reassuring consumers that the BAA-owned airport will deliver a smooth Olympic run during the Games period ...

Are you suffering from a digital eating disorder?

By Nicola Clark, 25 May 12, 11:30

In the new visual economy, will taking pictures replace ownership of goods as a way for consumers ... second. The growth of such sites has created not just a platform for consumers to display their status ... Consumers as art directors With free apps such as Instagram bringing a fresh level of visual editing to the masses, consumers expect more from brands, which must not fall behind their consumers in terms of design ...

Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

remain sceptical due to infrastructure challenges and consumer privacy concerns hampering its adoption ...

Conde Nast offers advertisers tablet metrics

By Nick Batten, 25 May 12, 11:30

will become increasingly significant as consumer scale from more brands on more devices continues to increase ...

Large-scale NFC ads trial gets 3,000 people to interact

By Maisie McCabe, 25 May 12, 10:43

of opening conversations with our consumers. The four-week trial showed that we can successfully combine the out-of-home channel with mobile technology, to create a rich and deeper engagement with our consumers ... great opportunity for outdoor advertising to provide consumers with engaging and interactive campaigns ...