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Cobra attempts to overtake 20 beer brands with £4m campaign

By Loulla-Mae Eleftheriou-Smith, 02 March 12, 09:01

talents touted for success: B.L.O.T., a pair of filmmakers, producers and DJs; Manou, a street fashion ...

MoneySupermarket.com promotes wider savings with Las Vegas ad

By Alex Brownsell, 06 January 12, 10:05

-second TV ad breaks on Monday (9 January) during ITV1's Coronation Street . Paul Troy ...

Adwatch (Nov 16) - Top 20 recall: Holland & Barrett

By Tony Quinn, head of planning, JWT London, 16 November 11, 12:00

Upper Street. I've even been known, on a sunny day, to hit it head-on from the Post Office that sits ...

SodaStream shifts strategy to focus on fun

By Maisie McCabe, 10 November 11, 10:55

media agency MediaCom, will include spots during peak viewing times, such as during 'Coronation Street ...

Rising to the challenge

By Sally Alington, managing director, Blackjack Promotions, 19 October 11, 12:06

With travel retail providing a growing threat to the high street, brands need to wake up ... As has been shown by Heathrow Airport s marketing over the past 18 months or so, travel retail is presenting a serious challenge to the high street. Not only does the airport now stock a wide range of brands at lower prices, but it also offers brand-owners an extremely targeted audience to market to ...

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

The high-street banking brand has opted for an ad with a familiar approach.

Marketing video report: Debenhams' Richard Cristofoli says high street is not dead

15 September 11, 12:30

of the high street" while talking about the brand's shift in strategy.

Febreze kicks off UK leg of global push

By Oliver Luft, 27 July 11, 10:11

on the street and led to a dirty flat where they use their noses to assess the smell of the furniture ...

Profile: Simon Morris, chief marketing officer of LoveFilm

By Sarah Shearman, 07 July 11, 12:00

the start.' Indeed, the success of LoveFilm has often been linked to the demise of high-street film ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

By Ryan Newey, Co-founder, Fold7, 08 June 11, 12:00

Skip to full table 'Mmmmm, cookie!' The famous words of Sesame Street's Cookie Monster shall always be the most poignant expression of man's desire for a sugary treat, in my mind. Oreos are a global success and have transcended the status of a mere cookie, cornering a space between biscuit ...