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Everything Everywhere and Stagecoach trial mobile contactless fares

By Sarah Shearman, 25 May 12, 11:46

and receive retail rewards on the high street, so this really is the next step providing customers ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

The high-street bank launched the mobile app, which allows Barclays customers to transfer money to someone else by simply entering their UK mobile phone number, last Thursday . A spokeswoman told Marketing that the company was "very pleased" with the results so far. Barclays did not break down ...

Bourjois taps into London Fashion Week

By Loulla-Mae Eleftheriou-Smith, 15 February 12, 12:30

the brand before the campaign breaks. During London Fashion Week the brand will run a GPS-enabled street ...

Simon Calver quits LoveFilm for Mothercare

By Sarah Shearman, 08 February 12, 09:20

Calver will join the 50-year-old retailer, which also owns the Early Learning Centre, in April. Mothercare's previous chief executive Ben Gordon stepped down in November following a sales slump at the company's UK operations. Mothercare is closing a number of high street stores to focus on its ecommerce ...

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

? The Owl The Pussycat on Redchurch Street - they do a killer Bloody Mary. - If you were a brand, what ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

social institutions and political processes. The images of London's streets ablaze and rioters looting ...

Getting to grips with the second screen

By Nicola Clark, 02 December 11, 09:00

In the good old days the ad break in Coronation Street would trigger a surge of demand on the National Grid as viewers got up en masse to make a cup of tea. Today, the smartphone is replacing the tea break as the distraction of choice for Britain's couch potatoes. However, the smartphone is also a ...