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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Data marketers should stick to subjects consumers care about

By John V Willshere, 30 March 12, 12:00

that everyone in their street is getting a 'Big Dog'. When the term 'gamification' first raised its head a ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

and brands via its Treat Street service. Participants include Adidas, Boden, Carphone Warehouse, Dixons, Dell ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Review of the Year: Top 10 marketing moments of 2011

By Nicola Clark, 19 December 11, 01:00

social institutions and political processes. The images of London's streets ablaze and rioters looting ...

Editor's Comment: Waitrose seeks return on loyalty

By Noelle McElhatton, 25 October 11, 12:00

Loyalty to one's general, to the Emperor and to the Empire. Translating the concept to marketing may seem trite, but the principles are the same. Key among them: loyalty is a two-way street. Take ... -way street, and are as much about harvesting customer data as giving freebies. Such data does more than ...

Adwatch (8 June): Top 20 recall - Oreo gets tongues wagging

By Ryan Newey, Co-founder, Fold7, 08 June 11, 12:00

Skip to full table 'Mmmmm, cookie!' The famous words of Sesame Street's Cookie Monster shall always be the most poignant expression of man's desire for a sugary treat, in my mind. Oreos are a global success and have transcended the status of a mere cookie, cornering a space between biscuit ...

Marketers prepare for impact of Bailey childhood report

By Gemma Charles, 07 June 11, 09:30

Consortium has issued new guidelines on age-appropriate clothes for children, to which nine high-street ... Street meeting in October to monitor progress and 'stock-take' in 18 months. Key proposals ...