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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Interflora targets commuters ahead of Mother's Day
will be at Euston, Liverpool Street, Paddington and Waterloo from today (8 March) until next Saturday (17 March ...
Lynx unleashes more chaos in Attract drive
of chaos breaking out on the streets of various cities around the world. There is bedlam on the streets ...
Antidotes for anxious times
. Marketing ideas go out of the window and sales tactics kick in. There was a time when high-street sales took ...
Sponsorship Leagues 2011
When FIFA lifted the ban on football referee sponsorship, high-street optician Specsavers spotted ...
Direct marketing and sales promotion leagues 2011
year for Rolls-Royce, which involved the iPad version of The Wall Street Journal carrying its first ...
Revolution cover feature: The web gets rules
, for Zynga's Mafia Wars game, featured a hooded figure with a knife and carried the tagline: "From street thug to capo. Earn your street cred and be respected." The ASA banned it and Facebook claimed to have ...
Branding Agency of the Year: The Partners
lunch queue that stretches into the street each day. BrandMe was also shortlisted. Previous ...
First Direct launches spoof viral films
London streets. The teaser content was created following a series of live stunts filmed in London ...
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