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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Starbucks marketer Ian Cranna on changes at the coffee chain
, on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage chandelier. Another on Brushfield Street, near Spitalfields Market, has been extended from two floors ...
Tobacco branding ban debate: reaction from all sides
cigarettes on the streets than adults. Rather than cutting youth smoking, plain packaging will make it worse ...
John Lewis to open dedicated Olympic shops
. Sebastian Coe, the London 2012 chairman who today visited the John Lewis Oxford Street store, said: "The ...
Out-of-town retailers and betting brands escape Portas clampdown
by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high-street ... 's recommendations, and come up with new ideas to "breathe life into underused high streets". Shapps said: "I ... their high streets into the beating hearts of their communities once again. "With internet shopping ...
How brands are innovating their way out of the 'squeezed middle'
high streets and the strong performance of grocery discount chains, at the same time as luxury fashion ...
P&G marketing chief admits it needs to fundamentally shift how it operates
Street Journal, so that it can create better consumer loyalty and improve sales at lower costs ...
Brands must meet the retail challenge
Mobile commerce, supermarket power, empty high streets ... what does the changing retail
Lynx unleashes more chaos in Attract drive
of chaos breaking out on the streets of various cities around the world. There is bedlam on the streets ...
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