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Helen Edwards: Why borderline decisions can make or break a brand

By Helen Edwards, PPA Business columnist of the year, 23 May 12, 08:30

. Street-life: both score. Weather: both miss. Restaurants: London goes ahead. Bars: Amsterdam draws level ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

By Noelle McElhatton, 04 May 12, 01:40

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

My Secret Work Weapon: Your children expose you to a variety of influences

By Paul Troy, director of consumer marketing, Moneysupermarket.com, 18 April 12, 09:00

important for marketers to be regularly refreshed. It's like walking down Carnaby Street every day ...

Barclays appoints former BSkyB executive Brent as top UK retail bank marketer

By Sarah Shearman, 14 March 12, 12:23

Brent will join the high-street bank later this month from GreenBottle where, for the past 18 months, he has been the biodegradable bottle company's managing director . Prior to GreenBottle, Brent spent a year as group brand marketing director at BSkyB . He has previously held senior marketing ...

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

By Alex Brownsell, 14 March 12, 08:30

's 'Innovation Ambassador', 100m world record-holder Usain Bolt, racing through the streets of London against ...

Santander targets females with 'more human' marketing strategy

By Alex Brownsell, 07 March 12, 09:10

The Spanish-owned high-street bank is moving away from the "red brick" creative theme of previous ads, which has been deemed too "corporate". In its place is a new campaign, created by Euro RSCG London, which more explicitly emphasises the benefits of its products to customers. The new ads, which ...

Lloyds marketer Joe Clift leaves bank

By Alex Brownsell, 01 March 12, 11:24

Lloyds Banking Group marketer Joe Clift has left the high-street bank after three years

Barclays Pingit app attracts 120,000 downloads in five days

By Sarah Shearman, 22 February 12, 05:40

The high-street bank launched the mobile app, which allows Barclays customers to transfer money to someone else by simply entering their UK mobile phone number, last Thursday . A spokeswoman told Marketing that the company was "very pleased" with the results so far. Barclays did not break down ...

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank