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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Aston Martin secures first brand tie-up with Hackett

By Matthew Chapman, 21 February 12, 08:30

, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...

Sales agencies stake a claim to digital prize

By David Benady, 02 December 11, 09:00

Street', promoting the convenience of the instant-snack brand. The campaign has a competition at its centre, where those taking part can win a 'year on Easy Street', with prizes including cash, a TV or a 12 ...

UK will enter recession, suggests consumer confidence index

By Matthew Chapman, 28 October 11, 08:23

1990s. News comes as high street retailers including Argos and Mothercare record plunging sales as the result of fragile consumer confidence. Jobs are quickly disappearing on the high street with figures ...

Vauxhall 'supports nation' with England football TV ad

By Ariane Osman and Alex Brownsell, 02 September 11, 08:48

The ad campaign by McCann Erickson Birmingham plays on the moments before the start of the game when the team stands in line to sing the national anthem. In the TV clip, fans are filmed walking through the streets and fields to line up together in support of their national team. The film also ...

Toyota targets younger drivers with £7.5m Yaris push

By Alex Brownsell, 09 August 11, 08:30

. Animated street dancers appear on the scene, rapping But, can you do this? , before the Yaris quickly ...

Marketing in China: Taming the dragon

By Patrick Brzeski, 02 August 11, 08:30

to the assumption that the streets of Shanghai are paved with gold. Not so, says David Wolf, founder of Wolf ...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

The primetime TV work will run throughout the summer. It goes live on ITV1 this weekend, during ad breaks tonight (3 June) for 'Coronation Street', and during tomorrow's 'Britain's Got Talent'. The TV ads will be supported with outdoor, train, tube, taxi and digital advertising, as well as social and PR activity ...