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Brand Barometer: Social media performance of Ann Summers
women to take to the streets in lingerie. A PR stunt received heavy traditional media coverage ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Adidas invites Brits to 'take the stage' in biggest-ever UK campaign
of the charts". Further TV ads will promote adidas' Sport, Street or Style product ranges, including its ...
Tapping into the potential of GenerationYNot
street last year, yet still appear to be ignored by many organisations. Smart brands are following ...
Brand Health Check: Superdry
distinct and could easily be mistaken for other high-street brands. The branding is its key distinguishing feature, as seen across so many streets and football terraces but that's why the brand's equity ...
Brands must meet the retail challenge
Mobile commerce, supermarket power, empty high streets ... what does the changing retail
Aston Martin secures first brand tie-up with Hackett
, a dedicated microsite, online ads and social-media activity. Shopper marketing agency B Street ...
Bourjois taps into London Fashion Week
the brand before the campaign breaks. During London Fashion Week the brand will run a GPS-enabled street ...
Debenhams cashes in on Olympics with British-themed homewares for 2012
merchandise, which will go on sale in spring, featuring alongside street party, London-centric lines ...
Sector Insight: Sports clothing and footwear
The proliferation of discount retailers, both on the high street and online, has helped this sector
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