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McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

currently available in high street restaurants. "We tried and tested 80 formulations in order to create ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

, on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage chandelier. Another on Brushfield Street, near Spitalfields Market, has been extended from two floors ...

Food Advertising Unit to study effect of ads on children

By John Reynolds, 01 December 11, 09:00

David Cameron at Downing Street last month. They discussed how the advertising industry is meeting ...

Italian restaurant chain discounts pull in consumer spend

By John Reynolds, 06 October 11, 10:00

The 'How Britain Eats' survey, by Allegra Strategies, revealed that eating habits have changed over the past year, and are influenced by the fortunes of high-street brands. One of the key ... , on the UK's high streets. The study claimed that pizza chains, in particular, are benefiting from 'strong ...

Yum! to refranchise Pizza Hut UK

By Loulla-Mae Eleftheriou-Smith, 06 October 11, 10:02

. Pizza Hut has faced increased competition on the nation's high streets, from the likes of Domino ...

McDonald's turns to experiential marketing for wraps roll-out

By John Reynolds, 21 June 11, 08:30

with an experiential push. Street performers will challenge consumers to perform everyday tasks while carrying a wrap ...

McDonald's activity to promote 'ethical' focus

By John Reynolds, 14 June 11, 08:30

patrollers walk," which involves volunteers clearing litter from 3,000 miles of streets per week on average ...

Power 100: 100 to 50

By Nicola Clark, 17 May 11, 08:30

with his in-house team over the past year to maintain the high-street optician's record of using humour ...

Fast food chains split on calories

By John Reynolds, 15 March 11, 06:00

Some of the high street's most recognised fast-food and restaurant brands face having their credentials reassessed by consumers this week as the Department of Health (DoH) discloses details of which ... burger contains only 459 calories, similar to many sandwiches you'd buy on the high street. 'We ...