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Premier Foods backs Great Little Ideas with social media push

By Loulla-Mae Eleftheriou-Smith, 16 May 12, 11:31

, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond ... to win one of four street parties. Consumers enter the competition by uploading photos of their own street party dishes to www.facebook.com/greatlittleidea , which will be voted on by the public ... top bus for the winners to celebrate on. In addition, consumers can download a free street party ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

briefly launched on the high street, unveiling a 'virtual shop' where consumers could buy a product ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

with society. That's why everybody is suddenly surprised by the Occupy Wall Street movement. Well, if you ...

McDonald's serves up 'one a day' fizzy drink for kids

By Daniel Farey-Jones, 09 May 12, 10:23

currently available in high street restaurants. "We tried and tested 80 formulations in order to create ...

Havana Club unveils pan-European 'Mojito Embassy' activity

By Gemma Charles, 04 May 12, 01:15

, encouraging consumers to gather their own fresh mojito ingredients from custom designed street trolleys ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...

Weight Watchers makes high-street debut with branded store

By Kate Lloyd, 25 April 12, 09:21

Weight Watchers has opened what it is calling a 'Lifestyle Centre' in Reading, offering personalised weight-loss sessions and selling only its own food and drink.

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

on the high street, chime with consumers' re-awakened yearning for specialisation and provenance? Second ...

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

, on Vigo Street, near Piccadilly Circus, has marble columns, a mother-of-pearl ceiling and a vintage chandelier. Another on Brushfield Street, near Spitalfields Market, has been extended from two floors ...

Co-operative launches Diamond Jubilee party fund

By Matthew Chapman, 12 April 12, 12:36

The Co-operative Food is to give away £100 vouchers to finance 100 Queen's Diamond Jubilee street ... People holding street parties over the Queen's Diamond Jubilee long weekend from 2-5 June, can win ... fund by explaining why their community has decided to host a street party, on the retailer's Diamond ... celebrations at a local level, with a helping hand to make people's street parties extra special and memorable ...