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O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... infancy in terms of high street uptake, though, and the O2 Wallet isn t NFC-enabled... The challenge ...
Unilever tops 2012 Marketing Society Awards nominations
) Leo Burnett British Gas Green streets Cemergi Lafarge Cement UK Unilever Cause ...
Marketers need to work on loyalty activation, research claims
to their mobile usage. Some 48% said they would prefer a voucher to spend at a high-street store, against only ... a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
offline sales Greenlight Marketing, launching a high street financial services brand Lakestar Media ...
Google ranked top brand and Dove enters top 20
sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...
Vodafone's Danielle Crook embraces 'unsafe' decisions in the name of creativity
of Vodafone's high-street shops were blockaded by campaigners last year. Vodafone has denied ...
Nokia backs free Wi-Fi trial in London
Nokia is sponsoring a trial of free Wi-Fi access in the busiest streets in London, initially
EDF Energy looks to London 2012 for brand boost
out, two-for-one offers, high-street discount vouchers, and London 2012 merchandise. The initiative ...
E.ON offers free energy to build 'trust' in brand
created the campaign and 20:20 has handled the below-the-line elements. Former 'Coronation Street' star ...
Corporate hospitality feels the pinch
at Liverpool's Lime Street railway station. ACC Liverpool will also place branded cards in local hotels ...
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